The term “PPC” stands for pay-per-click. This type of internet marketing, also known as cost-per-click, is used to generate webpage traffic. Every time someone clicks an ad, the advertiser pays a fee. Through the webpages of publishers, these advertisers are essentially buying traffic to their business. 

A common and lucrative form of pay-per-click advertising is through search engines. Advertisers can bid for top-rank on search platforms like Google. Every time their sponsored ad gets clicked, they pay the search engine. 

When performed well, the fees paid by agencies are minuscule compared with the results. Luckily, the advertising team at Clash Creative has created and executed many successful PPC campaigns. The investment from clients in our PPC marketing has always proven to be worth it