Five-minute read. Google Search is the most widely used search engine globally; more than 90% of the world relies on it to provide the most relevant and reliable information for their search queries. With this traffic, it’s no surprise that Google utilizes automated systems to deliver top-tier results to their users. Google is also constantly looking to improve these systems to display the most valuable results available. Cue Google’s algorithm updates.
Four-minute read. Perhaps it’s needless to say that a lot has changed. Or perhaps, for many of us, this is a crucial and continually profound reminder. A lot has changed. And as many race towards “normal” with open arms, many more hesitate. Because the pandemic ushered in new voices, priorities, and trends that, to be frank, the world needed.
Five-minute read. With nearly 740 million users in 200 countries, LinkedIn is the premium social networking platform for building your professional brand, making meaningful connections, and establishing yourself as an industry leader. It’s no surprise then that LinkedIn provides many fantastic tools for optimizing your profile. My personal favourite? LinkedIn’s Social Selling Index (SSI).
Six-minute read. Everything has moved into the digital space (okay… maybe not hugs?). These days, it’s impossible to build a brand without creating an online presence. From your website to social media pages and online listings, your digital presence must clearly represent your business, promote your services, and connect with your customers online.