What is ChatGPT, and Is It Worth the Hype?
There’s a new artificial intelligence (AI) tool on the market, and people are concerned that science fiction movies are coming true — they’re about to lose their jobs to robots.
What is Alignable Network? Find Out if It Aligns With Your Business Strategy
What is Alignable network? Essentially, Alignable network is a location-based social media platform for small businesses.
The Value of Prioritizing and Investing in Digital Marketing
Marketing has changed drastically. Most people now have a smartphone and access to the internet, spending the majority of their time online.
The Hive App. Is It Worth the Buzz?
There has been a lot of buzz about Hive Social recently. The new Hive app surged in popularity at the end of November 2022, signing up over a million users in just a few days.
A Guide to Content Marketing Trends for 2023
The best content marketers understand that you can’t just post for the sake of posting. You know that to succeed in breaking through the noise, you have to create compelling content that has an impact. To continue doing this, you’ll want to be aware of the content marketing trends for 2023.
Copy Editing — Why It’s Vital to Marketing
A successful marketing strategy needs well-written content. In fact, a campaign’s written copy possesses an undeniable power to make or break a campaign.
Turn Your Website Into a B2B Lead Generation Tool
Five-minute read. Everyone is told when they’re creating a marketing strategy that their website is the most valuable tool they have to generate leads.
Is Customized SEO Worth It?
Six-minute read. If customized SEO seems confusing and complicated, that’s because it is. But, it’s also an immensely useful tool for SMBs looking to plant their flag and grab their slice of that delicious organic traffic.
How to Create Marketing Personas for Your Business (Plus a Template!)
Five-minute read. Often, marketing content comes across as self-centered. You know a lot about your products and services, so it’s much easier to talk about your business because you don’t know much about your audience. But effective marketing speaks to and about your ideal client.
Three Reasons Why Great Copy Editing Matters
Four-minute read. In the digital age, the written word is more important than ever. We all know that every argument on Reddit or YouTube eventually devolves into correcting each other's grammar and spelling; every you’re or their is a testament to the digital power of words.
Meaningful Client Relationships for Remote Agencies
Four-minute read. The recent increase in remote and hybrid work environments has forced many marketing agencies to think on their feet. Suddenly, tried and true tactics for communication, collaboration, and cultivating company culture aren’t as effective under these work models.
How To: Market a Small Business on a Budget
Four-minute read. It’s common for small businesses to consider marketing a big-business endeavour. Often, they wait until they have expendable resources before investing in promotion.
AI Copywriting: Why the Bots Aren’t Taking Over Just Yet
Four-minute read. It’s no secret artificial intelligence (AI) is integrated into various areas of our lives. From self-driving cars to smart homes, solutions that leverage AI surround us.
Content is Queen: How Content Marketing Generates Inbound Leads
Four-minute read. As digital marketing becomes ubiquitous, it gets increasingly hairy to figure out how to reach a target audience effectively. Not only does it get harder to have your message cut through the mass of consumable content, but choosing the right marketing tactics to prioritize can feel nearly impossible.
It’s Time to Embrace “The Great Awakening”
Four-minute read. Ignited by the pandemic, organizations worldwide have experienced all-time high resignation rates over the past two years, and it doesn’t appear to be slowing. For example, the Bureau of Labor Statistics found that in 2021, U.S. quits hit “a series high of 47.8 million.”
Clash Creative: a Game-Changer in the Canadian Content Marketing Industry
Four-minute read. The content marketing industry is shaping to be one of the most relevant industries today. The boom of digital marketing has helped countless businesses find success online – inseparable from this success is content.
Clash Creative Clutch 2021 Recap
Great content writing requires creativity, industry experience, and collaboration – especially when your business fits in a niche or technical field.
Social Marketing Tactics You Don’t Need an Agency For
Four-minute read. For small businesses looking to expand their digital reach, online marketing tactics and resources are often the most significant source of business growth.
How to Find Your LinkedIn Social Selling Index
Three-minute read. Social media and online marketing have taken the business and tech worlds by storm, and there’s no going back!
Sales and Marketing = a Match Made in Heaven
Five-minute read. Regardless of the industry, sales and marketing perform incredibly unique – though equally essential – functions for any business.