20 May 2021
Catherine Louw, Marketing Strategy Specialist and Copywriter at Clash Creative
Six-minute read
Everything has moved into the digital space (okay… maybe not hugs?).
These days, it’s impossible to build a brand without creating an online presence. From your website to social media pages and online listings, your digital presence must clearly represent your business, promote your services, and connect with your customers online.
Building a strong presence is all about creating a great user experience for your target market. You must also cover all the key touchpoints of their online interactions with your brand. So, it’s really important to find the right platforms to communicate and connect with your audience in an engaging and relatable way.
Feeling a bit intimidated by this process or perhaps not sure where to begin? This article is a fantastic place to start!
Take a look at our five favourite tactics to build a captivating digital presence:
Optimize Your Website
Your website is your most important sales tool; often, this is a potential customer’s first online impression of your brand! So it needs to look professional. I’d suggest starting with an inviting landing page with clear messaging about who you are and a direct call to action (like “Book a Call”).
When it comes to creating the website, think about how you can offer a unique and user-friendly experience for your audience. Examine what provides value to your customers and how you can use the website to build trust and credibility. Have a unique voice, use enticing visuals, and ensure content is enhanced for search engine optimization (SEO).
As well, clearly describe the products and services you offer on your website. A viewer should understand what you do and how they can get your product/service within 5 seconds of visiting your homepage.
Really want to convince them that your service will solve their problem? Share testimonials and case studies of your business in action. These speak louder than your copy ever can! And don’t forget – link to all your social media pages for easy access and sharing.
Stay Active on Social Media
Love it or hate it, there’s no escaping social media in this digital age. We strongly encourage every company we work with to have a clear social media strategy that aligns with their business’s goals. We ensure that these are always measurable and achievable.
Posting on social media pages needs to be consistent – don’t just post randomly. Create engaging posts that speak to your target market and encourage organic conversations and two-way communication. This is a key step in building a more personal relationship with your customers and increasing trust and brand loyalty.
Importantly, try your best to avoid sales-y content and an overabundance of CTAs. Just as you’d likely find this content gaudy, so will your audience. Instead, share valuable information with your audience, with only 1 in every 10 posts having a more sales-y feel.
Have a little fun, too; social media is a great space to be creative! It’s where you can reveal your brand’s true personality and show your followers what you stand for.
Lastly, choose social media platforms carefully. Your brand doesn’t need to be on every platform, it just needs to be where your target market is.
Create Great Content
Needless to say, we are big fans of content marketing here at Clash Creative! Why? Because content marketing is a fantastic way to broaden your digital reach and establish your business as a thought-leader in your industry.
But before you dive into content creation, remember this: when it comes to building a brand, you can’t be all things to all people. You need to clearly identify your target market. Once you’ve done this, consider creating a buyer persona and then generate appealing content aimed specifically at that persona.
As well, ensure that you’re creating engaging and relatable content. It should add value, inform, and educate the consumer. Content marketing should focus on how you can help your audience and show how you can solve your customer’s problems.
While video content is one great way to go, other fantastic options are blog posts, white papers, case studies, ebooks, and newsletters (only really thoughtful and well-crafted newsletters – don’t spam people with junk!).
Finally, ensure all content is also connected to the relevant social media pages and optimized for sharing. If you’re providing interesting and helpful content, you want to make sure your enthralled audience can share it.
Don’t Forget About SEO
Search Engine Optimization matters. So, as a pivotal building block in creating an online presence and maximizing your digital impact, SEO is a task that just can’t be ignored.
Creating an online presence means making sure your brand is visible to potential customers, that they can easily find you online. So, keep in mind how your customers will search for you and the keywords they’ll potentially use. You need to optimize all your content and build valuable relationships with other brands in your digital space.
Don’t forget to optimize your social media pages and stay updated with the latest keyword developments. One way to make sure you’re on the right track is to use a tool like SEMRush. This platform allows you to perform an audit of your website to check that it’s optimized for the best search results.
Make Sure You’re Listed
Our final tactic is to make sure your business’s details are visible and listed in all the right places. This includes the business address, locations, operating hours, contact details, and links to websites across all the relevant platforms like Google and Apple maps. Make sure these are also included on your website and social media pages! It’s essential to have accurate information as search engines use this when ranking websites for “near me” searches.
Let’s Shout Your Story From the Digital Rooftops
Building your online presence isn’t something that happens instantly. It takes careful planning and effort and may require the help of a professional marketing team. Clash Creative is a marketing agency committed to providing rewarding solutions for every budget. With a dedicated client base of IT services providers and new businesses, as well as a diverse range of creators, we offer a unique perspective when building your marketing strategy.
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Marketing Strategy Specialist and Copywriter at Clash Copy
