Bev Herscovitch

Six-minute read.
If customized SEO seems confusing and complicated, that’s because it is. But, it’s also an immensely useful tool for SMBs looking to plant their flag and grab their slice of that delicious organic traffic.

Five-minute read.
Often, marketing content comes across as self-centered. You know a lot about your products and services, so it’s much easier to talk about your business because you don’t know much about your audience. But effective marketing speaks to and about your ideal client.

Four-minute read.
In the digital age, the written word is more important than ever. We all know that every argument on Reddit or YouTube eventually devolves into correcting each other’s grammar and spelling; every you’re or their is a testament to the digital power of words.