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Five-minute read.
Google Search is the most widely used search engine globally; more than 90% of the world relies on it to provide the most relevant and reliable information for their search queries. With this traffic, it’s no surprise that Google utilizes automated systems to deliver top-tier results to their users. Google is also constantly looking to improve these systems to display the most valuable results available. Cue Google’s algorithm updates.

Four-minute read.
Perhaps it’s needless to say that a lot has changed. Or perhaps, for many of us, this is a crucial and continually profound reminder. A lot has changed. And as many race towards “normal” with open arms, many more hesitate. Because the pandemic ushered in new voices, priorities, and trends that, to be frank, the world needed.

Five-minute read.
With nearly 740 million users in 200 countries, LinkedIn is the premium social networking platform for building your professional brand, making meaningful connections, and establishing yourself as an industry leader.

It’s no surprise then that LinkedIn provides many fantastic tools for optimizing your profile. My personal favourite? LinkedIn’s Social Selling Index (SSI).

Six-minute read.
Everything has moved into the digital space (okay… maybe not hugs?).

These days, it’s impossible to build a brand without creating an online presence. From your website to social media pages and online listings, your digital presence must clearly represent your business, promote your services, and connect with your customers online.

https://youtu.be/gywcu1R0qEk Marketing strategies don’t grow on trees, and if they did, there would be plenty more rotten ones than good ones. It takes a lot of time and energy to create a great marketing strategy. To get in the right headspace, start by asking the right questions. Here are ten key questions to ask yourself

One of the biggest challenges as a writer is to come up with writing that really grabs the reader’s attention.Here’s a guide to writing engaging content. About 80% of consumers spend half their time researching brands online. After all, no one wants to buy a new product or schedule a service without info. If you’re not creating eye-catching, engaging content,

You are sitting at your desk with fingers hovering over the keys. You know what you want to say, but you aren’t sure how to say it. You have an excellent email ready to go and jam-packed with information that will be so valuable to the recipient. But, you need to grab their attention with